Well it seems that sales of the Mazda RX-8 have lead to it's death
poor sales that is. Couple that with new tighter emissions standard
and the death blow was on the wall. Mazda only sold just over 110
cars last year and sales are down 21% this year
From AM
Mazda Motor Corp. has canceled production of its RX-8 rotary engin
sports car, citing falling sales and stringent global emission
standards
Production in Hiroshima, Japan, ended in early July and global sale
of the car will conclude later this year
The RX-8 and the three generations of the RX-7 that preceded it hav
long been the foundation the brand's fun-to-drive aura. The car'
high-revving 1.3-liter, twin-rotor rotary engine produces 232 hp a
8,500 rpm -- a big punch in a relatively small package
But Mazda sold just 1,134 RX-8s last year, a 49 percent decline fro
2009. Sales through July of 2011 were down another 21 percent
The RX-8, which has a base price of $27,590, including shipping
peaked at 23,690 sales in 2004. But the first-generation RX-
surpassed 50,000 units throughout the early 1980s
Mazda's U.S. dealers had 300 units in stock as of Aug. 1 for a 118-da
supply, according to the Automotive News Data Center
Mazda pulled the RX-8 from the European market last year after the ca
failed to meet local emissions standards. Without volume from Europe
Mazda couldn't justify selling the RX-8, a Mazda source said
Exporting vehicles from Japan also has become more difficult. Th
yen's rise vs. the dollar was a major reason why Mazda's Nort
American operating losses from April through June grew nearl
threefold to yen 7.9 billion, or about $97.6 million, from the sam
quarter last year
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